Simple tips to Increase Engagement Metrics in a Dating application

Simple tips to Increase Engagement Metrics in a Dating application

You can find three important KPIs with regards to engagement metrics in dating apps: session size, wide range of pages accessed throughout a visit that is single and retention price. Let us observe how in order to make a relationship software engaging for users:

1. Use matching algorithms but keep them succinct. There are 2 various kinds of matching algorithms:

Survey-based matching algorithms where users offer information about on their own. Such algorithms recommend matches considering provided passions, hobbies and life-goals, and will be quite effective if they’re user-friendly and concise. Curating recommendations centered on individual preferences leads to less alternatives, but is targeted on quality in place of volume. Psychology informs us that individuals don’t like become overrun by how many options avaiable, therefore showing just a few matches which have been very very carefully chosen for almost any individual is really an idea that is good! Read more